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Content-to-commerce platform The Good Glamm Group has completed the acquisition of Sirona Hygiene for Rs 450 crore (approximately $60 million) in an all-cash deal. This transaction represents one of the largest cash exits for a direct-to-consumer startup in India, especially within the femtech sector. Following this acquisition, Deep Bajaj and Mohit Bajaj, co-founders of Sirona, …
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