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In a bid to further shore up its revenue, foodtech major Swiggy has launched an invite-only membership programme, One BLCK.
In a statement, Swiggy said that One BLCK will cost select users and existing Swiggy One members INR 299 for a three-month plan. The company said that this is the launch price and plans a phased roll out of the offering.
One BLCK users will get “faster” deliveries with an “on-time guarantee” on each order. The membership also entails unlimited free deliveries for food and Instamart and access to “top” customer care agents for priority support.
Besides, the members will get complimentary cocktails, drinks, or desserts when using Swiggy’s Dine Out for restaurant bookings as well as “member-only” discounts on Dineout and food delivery.
“Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalised care. With this launch, we’re setting a new benchmark for premium memberships in the industry,” Swiggy’s cofounder and chief growth officer Phani Kishan said on the launch.
It is pertinent to mention that Swiggy already has a membership programme, called Swiggy One. With this launch, the company is targeting to convert some of these members to One BLCK.
(The story will be updated soon.)
The post Swiggy Launches New Membership Plan ‘One BLCK’ appeared first on Inc42 Media.
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