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D2C snacking brand Farmley has secured $40 Mn (around INR 338.8 Cr) in a Series C funding round led by L Catterton, along with participation from existing investor DSG Consumer Partners.
The startup plans to use the fresh capital to further scale up India’s dried fruits and nuts segment in the healthy snacking market.
“We are thrilled to partner with L Catterton as its differentiated combination of global and local insights into our industry, as well as proven operating capabilities will be instrumental as we continue revolutionizing the healthy snacking landscape in India,” Agarwal, cofounder of Farmley said.
“Our roadmap includes penetrating untapped regional markets, developing cutting-edge product formulations that blend nutrition with exceptional taste, and leveraging advanced food technology to create snacks that truly nourish both the body and the palate,” he added.
Founded in 2017 by Abhishek Agarwal and Akash Sharma, Farmley sells dry fruits and nuts in different flavours and snacking formats such as roasted peri peri makhanas, thai chilli cashews and date bites, among others. The brand sells these via its online platform as well as ecommerce and quick commerce channels like Amazon, Flipkart, Blinkit, Zepto, Instamart and Big Basket.
Including the new round, the Delhi NCR-based startup has so far raised about $54.7 Mn since its inception. Farmley is backed by BC Jindal Group, Omnivore and Alkemi Partners.
In 2023, the startup onboarded former Indian cricket captain Rahul Dravid as its brand ambassador.
(The story will be updated soon.)
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