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Plush, a new-age personal care brand, has raised Rs 40 crore in a growth funding round led by Rahul Garg, with participation from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, Ajay Kumar Aggarwal, and other strategic investors.
Prior to this, the startup had raised Rs 26 crore and currently has a net ARR of Rs 100 crore, with EBITDA-level profitability. It is now targeting an ARR milestone of Rs 200 crore in its next phase of growth.
Founded in 2019 by Prince Kapoor and Ketan Munoth, Plush counts Ashish Dhawan, Akhil Dhawan, Patni Family Office, Anyaa Ventures, Sujeet Kumar, Gaurav Munjal among others as its early investor base. Its product portfolio includes period care, intimate wellness, hair removal, and self-care essentials.
The startup reported an 84% year-on-year revenue growth to Rs 28.87 crore in the fiscal year ending March 2024. During the same period, it posted a loss of Rs 4.4 crore. The startup is projected to close FY25 with Rs 65 crore revenue.
“At Plush, we’re not just building products – we’re building a movement. One that’s rooted in comfort, driven by community, and designed around what women actually want: clean, effective solutions that feel as good as they work.” – Ketan Munoth, Co-founder, Plush
“This capital will help us deepen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes Plush the go-to personal care brand for everyday wellness,” said Prince Kapoor, co-founder of Plush.
“Plush has the right building blocks in place – it’s a loved brand with a strong emotional connect and repeat behavior. What sets them apart is their ability to scale with capital efficiency, without losing sight of quality or growth,” said Rahul Garg, lead investor in the round.
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