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Agritech startup Pehle Jaisa has raised $300,000 in a pre-Series A funding round led by Pantnagar Capital and Climate Angels, as it looks to scale its decentralized rural waste-to-fertilizer model across Indian villages.
The Gurugram-based startup, which was founded in 2022, had previously secured $169,000 in a seed round. With the latest infusion, it plans to expand its network of local waste processing centers that convert agricultural and organic waste into bio-stimulants, soil conditioners, and organic fertilizers for farmers.
The startup’s model is based on hyperlocal production: waste is collected and processed in the same village where it is generated. This eliminates the need for long-distance transportation, allowing Pehle Jaisa to supply affordable inputs directly to farmers while reducing carbon footprint.
Pehle Jaisa was co-founded by Pankaj Pandey, Ehtesham Farooqui, Shabih Abbas, Sumit Suman, Wasim Akhtar, and Mantosh Kumar. The startup is pursuing a broader vision of self-reliant rural economies, where villages generate their own gas, electricity, and fertilizer using local waste streams.
In just eight months of operations, the startup sold over 500 metric tonnes of fertilizer in FY24. In FY25, it sold over 1,500 MT of value-added fertilizers and earned over Rs 2.5 crore in revenue. It now aims to cross Rs 100 crore in revenue over the coming years.
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