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Mamaearth parent Honasa is reportedly preparing for its next phase of expansion with a focus on beauty tech products to boost its sales and revenue streams.
An ET report, citing people familiar with the matter, said that Honasa is exploring categories such as laser masks, LED light therapy devices, face massagers, and facial rollers, a marked shift from its current product mix of traditional beauty and personal care offerings.
“Mamaearth is growing at its own pace and much of it will come from offline markets,” a person told the publication.
In the online space, Honasa is investing in the growth of The Derma Co and Dr Sheth’s for product categories like face wash and sunscreen, considering that Mamaearth’s proposition is being fine-tuned, it added.
The company houses other brands like Aqualogica, BBlunt and Staze.
Inc42 has sent the query to the company to seek confirmation on the development. The story will be updated on receiving the response.
The post Honasa Looks To Tap Beauty Tech To Boost Sales: Report appeared first on Inc42 Media.
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