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Mahindra-backed FirstCry faces Rs 2 lakh penalty for misleading ads, drip pricing

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The Central Consumer Protection Authority penalized FirstCry for deceptive pricing. The penalty is Rupees two lakh crore. FirstCry misrepresented prices on its platform. They charged GST on discounted prices. This misled consumers about the final cost. The company engaged in unfair trade practices. FirstCry has now rectified its platform. Prices now include all taxes. Additional charges are clearly disclosed. 

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