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D2C home appliance brand Nester has raised ₹19 Cr (around $2 Mn) in a Pre-Series A funding round led by Fireside Ventures and OTP Ventures, with participation from Sadev Ventures and Titan Capital.
Additionally, existing backers Shezan Bhojani (cofounder, Design Café) and Himanshu Chandra (cofounder, Progcap) also participated in the round.
“This capital infusion will allow us to invest further in understanding consumer pain points and innovate products with high functionality that simplify routines, chores, and homes,” Nester founder and CEO Abhinav Singh said.
Founded in 2025 by Singh, who served as the chief growth officer for ProGap till 2024, Nester designs and manufactures homeware appliances like air fryers, toasters, juicers, among others, in India.
Currently, Nester retails products such as steam air fryer ovens, wooden seasoning grinders and aprons through its D2C website and Amazon. Founder Singh told Inc42 that the brand plans to expand distribution to quick commerce platforms and offline retail channels in the near future, alongside widening its product portfolio. At present, manufacturing is handled through contract partners, but the startup intends to set up its own production facility in the coming months to gain greater control over quality and margins.
Nester competes with brands like Nuuk, Atomberg, Geek Technology and Wonderchef. However, incumbent legacy players Havells, USHA, among others continue to lead the home appliance space today.
However, Indian household appliances are rapidly expanding on the back of innovations in products like smart appliance adoption, expansion of ecommerce and retail infrastructure as well as growing disposable income of the masses. The market is expected to breach the $30 Bn mark by 2030, growing at a CAGR of 7.2% from $23.7 Bn in 2025.
This has led to increased interest from investors to back startups operating in the space. For instance, Nuuk raised $2 Mn (about INR 17.5 Cr) to expand its product portfolio, in August last year. Meanwhile, Atomberg Technologies is reportedly preparing for a $200 Mn (about INR 1,790 Cr) IPO.
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