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D2C food products brand WickedGud has raised INR 20 Cr (around $2.3 Mn) in a Pre-Series A funding round led by Orios Venture Partners.
The round also saw participation from Asiana Alternative Investment Fund, along with a clutch of undisclosed existing investors.
The Mumbai-based company plans to deploy the fresh proceeds to boost its distribution network, scale up branding and marketing, expand product development initiatives and to add Korean flavours to its instant and cup noodles range.
Founded in 2021 by Bhuman Dani, WickedGud offers products such as pasta and noodles, which are made using healthy ingredients. The startup claims that its products are manufactured using innovative steaming and convection air drying (SCAD) technology.
“Over the past six months, we have seen phenomenal growth in Reliance Retail stores and quick-commerce platforms, with our products resonating deeply with consumers across the country,” said Dani.
The company claims to operate on omnichannel distribution networks along with 2,000 retail outlets across India, including 400 Reliance SMART Bazaar, Signature and Freshpik stores.
(The story will be updated soon )
The post D2C Food Brand WickedGud Bags INR 20 Cr From Orios, Others appeared first on Inc42 Media.
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