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Ecommerce giant Amazon is set to pilot its quick commerce delivery service in India by the end of December.
As part of the service, the company will deliver grocery and daily essentials to customers in select cities within just 15 minutes, said Samir Kumar, country manager of Amazon India.
However, he didn’t disclose the name of the cities where the service will be piloted.
This will mark Amazon’s entry into the rapidly growing quick commerce segment.
When asked if the quick commerce service will be integrated with the company’s grocery delivery service Amazon Fresh, Kumar said it will be a fresh product and likely a derivative of Fresh.
“I think Amazon Fresh is doing quite well. We have seen tremendous growth in Fresh and also scaled up in terms of retail stores and regions,” Kumar said.
Amazon’s quick commerce foray in India comes at a time when the ecommerce sector is getting increasingly competitive as companies rush to reduce delivery time to same day or even four hours, a shift driven by the quick commerce boom.
Over the past few months, the likes of Myntra, Nykaa, Flipkart, among others, have jumped the quick commerce bandwagon.
(The story will be updated soon)
The post Amazon India To Pilot 15-Minute Delivery Service In December appeared first on Inc42 Media.
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