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Indian at-home services platform Urban Company, which is on track to hit Dalal Street, has announced a strategic partnership with Saudi-based ecommerce major Noon to deliver on-demand home services across the UAE and Saudi Arabia.
The services will be accessible directly via the Noon app, allowing customers to seamlessly book, manage, and rebook trusted professionals for a wide range of tasks, the company said.
The integration expands Urban Company’s footprint in the Middle East and positions it to reach a broader user base by embedding its offerings into one of the region’s most popular digital platforms.
What services will be offered?
In the UAE, the company will offer hourly and monthly cleaning plans, deep cleaning, laundry, AC, plumbing, electrical repairs, massage, grooming, babysitting, pet care, and at-home salon services.
In Saudi Arabia, services will include hourly and monthly cleaning plans, deep home cleaning (including sofas, carpets, and kitchens), home maintenance (AC, electrical, and carpentry), and at-home massage and nail care for women.
“Partnering with Noon marks a step in our mission to bring quality home services to households in the Middle East,” said Abhiraj Singh Bhal, CEO and cofounder of Urban Company.
“With Noon’s scale and customer relationships, we’re excited to build a seamless, tech-enabled service experience that redefines what great service looks like in Saudi Arabia and the UAE.”
“With Urban Company’s quality and Noon’s reach, we’re building a new standard for on-demand services — fast, reliable, and built around the customer,” said Faraz Khalid, CEO of Noon.
Customers can choose one-time bookings or opt for recurring service plans. The platform will also allow users to request the same service professional for a consistent experience.
Urban Company’s IPO plans
The partnership comes at a pivotal time for Urban Company, which filed its draft red herring prospectus (DRHP) last month for a Rs 1,900 crore initial public offering. The company reported operating revenue of Rs 846 crore in the first nine months of FY25, a 41% increase year-on-year. It also turned profitable during this period, posting a net profit of Rs 242 crore, compared with a Rs 58 crore loss in the same period last year.
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