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Artificial intelligence (AI) startup Zoca has raised $6 million in a funding round led by Accel along with participation from GTMfund, Elevation Capital and Better Capital.
The proceeds will be utilized to implement its go-to-market strategy in the US and deploy more AI agents, Zoca said in a press release.
Co-founded in 2024 by Ashish Verma and Robin Chauhan, Zoca helps hyperlocal businesses like salons, spas, florists, petcare, i.e. anyone servicing location-based audiences, with their marketing needs through a string of AI agents. It is available in the US as of now.
According to Zoca, its AI agents manage the entire growth funnel for businesses: identifying demand, optimising their discovery on Google Search, converting leads and re-engaging the customers.
Zoca’s agents optimize local search rankings, send rebooking messages and produce social media content for businesses. The platform has also launched agents for paid ads and social media management. These agents are trained on a variety of large language models (LLMs), including Llama and ChatGPT. The startup primarily works with beauty and wellness businesses for now, and hopes to get into the pet care segment.
Since its inception, Zoca claims to have worked with over 1,000 local beauty and wellness businesses to generate over $10 million in revenue and book more than 120,000 appointments. Over the next 12-18 months, the platform plans to increase its revenue tenfold.
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