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In a market where packaged food continues to face scrutiny for ingredients and health impact, Delhi-based Khari Foods has raised Rs 3 crore in seed funding to double down on its commitment to clean-label, better-for-you snacks.
The round was led by Meri Punji IMF Private Limited, and marks the first institutional capital for the bootstrapped and profitable brand, which has grown steadily over the past three years.
Founded by Yash and Sunil Bansal, Khari Foods operates under its parent entity Grahill Wellness. The startup sells palm oil-free, maida-free snack options such as Ragi Crispies, Oats Crispies, Jowar Puffs, and date-based products, aimed at health-conscious Indian consumers aged 20 to 40. With a manufacturing facility in Haryana, it has built an integrated supply chain, giving it tight control over quality and the flexibility to develop new product formats.
“From day one, our focus has been on building a brand that delivers nutritious, flavourful snacks made for Indian tastes, without cutting corners,” said Yash, co-founder and CEO of Khari Foods.
“Over the past three years, we’ve grown sustainably and stayed profitable while bootstrapped. This Rs 3 crore fundraise marks a pivotal moment for us, enabling faster growth, stronger distribution, and the launch of exciting new products crafted for the modern Indian consumer.”
The capital infusion will be used across several verticals, including R&D for product innovation, expansion of the internal team, and intensified marketing across digital and retail channels. The brand also plans to strengthen its distribution in Tier 1 and Tier 2 cities, where demand for guilt-free snacks is growing rapidly.
With growing awareness around food labeling and dietary impact, Khari Foods sees an opportunity to stand out through its functional ingredients and custom formulations. Unlike traditional snack companies that rely on third-party manufacturing, Khari Foods claims that its ownership of its production facility has allowed it to maintain product consistency and experiment with nutrient-dense formats without compromising on taste or shelf stability.
According to the startup, it expects a 208% increase in its annual revenue run rate (ARR) in FY25, driven by new product categories and expanded distribution.
“We’re excited to back a brand that has proven its potential through strong fundamentals and consistent growth,” said a spokesperson from Meri Punji. “Their clear vision, consumer-first approach, and product innovation make them well-positioned to lead the next wave of healthy snacking in India.”
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