Swiggy has introduced the ’99 store’ segment, offering meals at Rs 99 to attract price-conscious and Gen Z consumers, complete with ‘eco saver’ delivery. This initiative arrives as Rapido, a Swiggy-invested company, prepares to launch its food delivery service, Ownly, in Bengaluru, challenging the Swiggy-Zomato duopoly with lower commission rates for restaurants.
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