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SuperK, a tech-enabled franchised grocery retailer for small towns, has secured INR 100 Cr (around $11.5 Mn) in a Series B funding round co-led by Binny Bansal’s 3STATE Ventures and Mithun Sacheti.
The round also saw participation from cricketer Shubman Gill, with existing investors Blume Ventures and Xeed Ventures.
The startup plans to deploy the fresh proceeds for expansion and hiring talents across marketing and store operations.
Founded in 2020 by Anil Thontepu and Neeraj Menta, SuperK runs a franchise-based retail chain catering to tier III-V towns, with operations across 80 towns in five Andhra Pradesh districts.
The startup manages end-to-end supply chain and customer experience via proprietary tech and logistics infrastructure, including in-house POS systems, a retail OS, consumer app, and partner app for store-level efficiency.
SuperK’s cofounders are second-time entrepreneurs. While Thontepu previously drove product and growth at Kaodim, Hike and PhonePe, Menta cofounded Hungerbox and built products at Flipkart and Zeta (Directi).
“Over the last year, we quietly rebuilt our engine from building our own POS and launching a consumer app, to introducing our flagship membership program, which now drives 75% of sales. With this new capital, we’re ready to take that engine to 300 more towns across AP, Telangana, and Karnataka, bring exceptional talent on board, and build India’s most efficient, value-first retail chain for small-town families.” Thontepu said.
SuperK last raised $6 Mn in a Series A round in 2024 from Blume Ventures, Silver Needle Ventures, Veltis Capital, Atrium Angels, and other angels and syndicates.
(The story will be updated soon.)
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