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D2C baby products brand R for Rabbit has raised $27 Mn (around INR 234 Cr) in its Series B funding round co-led by Filter Capital and 3one4 Capital.
The round was a mix of both primary capital infusion and secondary share sale, marking the exit of early backer Xponentia Capital, which had pumped in INR 40 Cr in 2021.
The startup plans to channel the fresh capital into scaling operations, expanding distribution networks, innovating products and advancing digital initiatives.
Launched in 2014 by husband-wife duo Kinjal and Kunal Popat, R for Rabbit offers baby care products such as strollers, car seats, baby gears, ride-on, nursing and feeding equipment, activity and bathing toys, tricycles and prams, baby bathtubs, mini washing machines, among others.
“This capital will help us double down on innovation, reach and customer experience as we enter our next growth chapter. We are grateful to Xponentia for their invaluable support and are excited to partner with Filter Capital and 3one4 Capital, who share our vision of reshaping modern parenting,” said Kunal.
R for Rabbit claims to have a network of more than 2,000 channel partners in India’s offline market, while also maintaining an online presence through Amazon, Flipkart, FirstCry, Mothercare, Croma and its own website.
(The story will be updated soon)
The post R for Rabbit Mops Up $27 Mn To Boost Baby Products Portfolio appeared first on Inc42 Media.
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