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Nazara’s subsidiary Absolute Sports buys ITRWrestling.com and TJRWrestling.net for Rs 10.5 crore

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Absolute Sports, a subsidiary of Mumbai-based Nazara Technologies and the parent of SportsKeeda.com, has signed definitive agreements to acquire two IPs, TJRWrestling.net and ITRWrestling.com, from Titan Insider Digital in an all-cash deal valued at $1.25 million or around Rs 10.5 crore.

The acquisition will be made through U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.


Market presence

TJRWrestling and ITRWrestling, which were established in 2009 and 2020, respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. 

Notably, these two platforms attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. Last year, they generated $722,000 or around Rs 6.1 crore in revenue, the company said.

The company further said that the acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., which is currently home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats, it said.


Leadership comments

Ajay Pratap Singh, CEO of Absolute Sports, said, “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”

Besides owning Sportskeeda.com, Absolute Sports also owns ProFootballNetwork.com, SoapCentral.com, and DeltiasGaming.com. 

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