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Times Internet and Dream Sports today announced that Dream Sports will invest $50 million in Cricbuzz, a platform for live cricket scores and commentary, and Willow TV, a broadcaster of cricket in North America.
Both Cricbuzz and Willow TV are owned by Times Internet. Entrackr exclusively reported on the Dream Sports-Cricbuzz deal last month.
With over 185 million monthly users, Cricbuzz reaches audiences across India and the cricket world. Willow TV adds to that reach by streaming more than 1,500 live matches each year to fans in the United States and Canada, and has expanded its broadcast presence into the Middle East and Southeast Asia.
This strategic investment brings together India’s notable sportstech company and the leading cricket media platform to boost fan engagement, shopping, and AI-driven features.
“Cricbuzz and Willow sit at the heart of how hundreds of millions of fans follow cricket every day,” said Satyan Gajwani, Vice Chairman, Times Internet. “We’re excited to work with Dream Sports to reimagine and develop new ways to collaboratively create new experiences for cricket fans.”
According to Entrackr’s sources, Dream Sports was expected to acquire a 15% stake in Cricbuzz following the investment. However, the company did not disclose any further details about the deal.
Commenting on the investment, Harsh Jain, Co-founder & CEO, Dream Sports, added, “Dream Sports’ mission is to ‘Make Sports Better’ for Indian sports fans. Cricbuzz and Dream11 have worked together for over a decade, and with this investment, all cricket fans can expect much more fan engagement, interactive streams, and integrated commerce experiences that will bring them closer to the action and to each other.”
Recently, Dream11 shifted its domicile from the US (United States) to India following the introduction of a fast track for a reverse merger.
While the company has not filed its annual statements for FY23 and FY24, it recorded 66% year-on-year growth to Rs 6,384 crore, with profits standing at Rs 188 crore.
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