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D2C snacking brand Troovy has secured $5 Mn (INR 45.8 Cr) in a Series A funding round led by Fireside Ventures and Sharrp Ventures, along with participation from existing investors Spring Marketing Capital and Veltis Capital.
The startup plans to use the fresh capital to expand its online distribution footprint across ecommerce, quick commerce and its own D2C website. Some of its funds will go into accelerating new product launches across clean snacking categories.
Founded in 2021 by husband-wife duo Aditya Mukherjee and Mansi Baranwal, Troovy offers kids-focussed nutritious snacking items like ragi and makhana chips, milk mixes, sauces and spreads, protein pasta, among others. While Baranwal looks after the product quality, Mukherjee specialises in go-to-market and growth across channels.
The snacking brand claims that its products have protein-rich content and no artificial additives, refined sugars, and chemical preservatives.
Troovy competes with brands like Let’s Try, Slurrp Farm, phab and TruVital in the healthy snacking space.
Previously, the Delhi NCR-based startup raised INR 20 Cr in a pre-Series A funding round led by Fireside Ventures in May 2025.
With the overall consumer spending in the packaged food segment in India standing at $70 Bn to $75 Bn, consumers have begun to consciously lean more towards healthier alternatives to go for, nutritious snacking brands slowly gained traction in the market.
Broadly, the Indian D2C segment is projected to become a $300 Bn market opportunity by 2030, and investors are not backing down from investing in startups that are actively growing familiar among consumers today.
In the past year, snacking brands including Wonderland Foods, phab, Eat Better, Let’s Try, Farmley, Sweet Karam Coffee, among others raised capital.
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