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Unicorn on a bike: how Rapido fought Ola and Uber to win big in small rides

The latest Swiggy-led funding round put Rapido’s valuation around USD830 million. This is impressive for a startup that survived on just USD2 million in the first three years and rode out high mortality in the bike-taxi segment. Now the challenge is in proving small is big. In other words, to show that small-ticket rides can create a formidable mobility business.

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