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ETtech Explainer: Why are ecomm, food delivery firms hiking platform fees ahead of festive season?

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Swiggy, Zomato, and Myntra are increasing platform fees ahead of the festive season to offset rising operational costs and boost margins. Swiggy’s fee is now Rs 15, while Zomato’s is Rs 12. Myntra has increased its fee to Rs 25. These hikes are timed to coincide with peak spending periods, when customers are more likely to absorb the additional charges. 

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