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Everstone-owned SaaS major Wingify’s VWO is merging with Paris-based AB Tasty to form a global experimentation and personalisation platform with more than $100 Mn in annual recurring revenue (ARR).
Wingify CEO Sparsh Gupta said that the combined entity will serve over 4,000 customers worldwide. According to an ET report, the merged entity is likely to be valued at around $400 Mn to $500 Mn.
Everstone, which acquired a majority stake in Wingify last year, will invest additional capital in the combined entity and will be its largest institutional shareholder.
In early 2025, Everstone bought around 80% stake in Wingify for nearly $200 Mn in an all-cash deal, one of the largest cash buyouts in India’s enterprise software space. As part of the transaction, Wingify founder Paras Chopra sold most of his stake, along with his father.
Wingify, through its flagship product VWO, and AB Tasty offer software used by product, marketing and growth teams to test and improve websites and apps. Their tools help companies understand user behaviour and optimise digital experiences through experimentation and personalisation.
Wingify claims its platform is used by over 3,000 companies across more than 90 countries and said it saw profitable growth in 2025, with ARR nearing $60 Mn, driven by stronger enterprise adoption globally. Its customers include Decathlon, Disney, UNICEF and Flydubai.
Post-merger, Gupta will lead the combined company as CEO. VWO cofounder Ankit Jain will take on the role of chief product and technology officer. AB Tasty cofounders Rémi Aubert and Alix de Sagazan will join the leadership team as chief customer and strategy officer and chief revenue officer, respectively.
The merged company will have a strong presence in the US and Europe, which together account for nearly 90% of its revenue. It will operate across 11 offices globally, with teams spread across North America, Europe, LATAM and APAC.
The merger comes months after Wingify acquired Y Combinator-backed AI startup Blitzllama in December 2025 to strengthen VWO’s user research and feedback capabilities.
The post Wingify To Merge With Paris-Based AB Tasty To Form $500 Mn Entity appeared first on Inc42 Media.
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